For web apps, the vast majority of time and effort spent on the marketing side of the site is spent on the homepage, and on the features. Sadly, it’s all too easy to neglect the actual sign up page itself – but this is one of the most crucial pages on the site, and so many things affect how well it turns visitors into customers. The sign up page can literally make or break the success of your web app.
To give you some inspiration around improving your sign up page, we’ve collected some examples of thoughtfully designed, creative and clever landing pages. Each of these sign up pages have been crafted with care and attention, and do a great job of leading the potential user into a fully fledged, signed up member of the site. We hope you find this collection useful for your next web app project.
The signup page for Ballpark – a time tracking and invoicing service designed for freelancers and small businesses –uses an impossible-to-miss testimonial to help further entice prospective customers to sign up.
Sales and CRM platform Base uses an incredibly short signup form. There’s only two form fields – email address and password – which decreases the likelihood that the visitor will be turned off by lengthy, needless questions. Once you’ve chosen your plan, clicking “Start free trial” results in the short form appearing in a lightbox, removing all other distractions.
While the signup form for Campaign Monitor is quite lengthy, they’ve made some great design decisions. Including a small selection of logos from other companies that use the service is a great way of encouraging visitors to convert. Knowing that the platform is trusted by brands like Twitter, Facebook and Apple implies helps to reduce any perceived risk in using their service. (more…)