It has been well said by someone,
“If you wake up at a different time, and that too in a different place… could you wake up as a different person?”
And what purpose does this quote serves here?
Then let me give a brief on this. This is the Age of the Internet. And as we are well aware of the fact that its use has cut all the boundaries and now, everything in this world is accessible at a single click. For instance, if you running a business website and the site is accessed in a different place, far away from the native roots, at a different time and by an alien person. Then, who would be telling that person about your business, more importantly how would you create that one ever lasting impression. You cannot afford to “wake up as a different person or identity” for different people every time.
Then, who gives you this power of creating that that visual communication between the visitor and you, that serves as an extension of your business?
The answer is the LOGO of your company.
“Identity is such a crucial affair that one should not rush into it.”
And, a Logo, which symbolises one’s company provides a brand to your business. Its actually worth it when it deeply sticks to one’s mind and provides a facial identity to your business.
“The value of Identity, of course, is that so often comes with a purpose.”
And, by default, a logo should be designed in such a way that it serves your purpose. Websites, brochures, invoices, fax forms, social media, and almost everywhere, so that you represent a company or a brand of your own.
If we talk in a more structured and a technical way, a Logo is a graphical representation that embeds the characteristic feature of an organisation. Its actually a fusion of the creative, technical and entrepreneurial abilities on the part of a designer. There is no denying to the fact that visually, it is more than easy to retain something in our memory than just names. For instance, if you look on to Nike, or may be Adidas, Reebok, you immediately perceive them. There comes the uniqueness of your Logo, that stands above the rest. It acts as a trademark for a particular organisation, and people get to identify them.
I guess, now you would have been well aware of the importance of Logo in your business affair. And, you must be aware of this fact as well, that it won’t be quite simple to design the logo keeping all things in mind. They tend to make mistakes and, sometimes the end result worsens. It usually happens that the designer use the same fonts as used in rest of the website, wrong use of colours, may happen that the logo turns out to be too flashy, busy, and much detailed. There must be a possibility that it has no uniqueness of its own and, is very much similar to the the others.
“One of the most wonderful things in Nature is a glance of the eye; it transcends speech, and it is the bodily symbol of identity.”
And, I know that it would be right to say that the whole concept of having a Logo is more aptly based on this.
Based on the above lines, I would take this post as an opportunity to come up with a full-fledged important tips on Logo designing—
On a technical front:
Using Adobe Illustrator, or InkScape, CorelDRAW, Computer Graphics Metafile as a part of the vector software or in other words, object-based editing software does more than a good.
If you are not able to make it, then, make sure that your logo is quite big enough so that the quality is not lost while in JPEGs.
As in every designing rule book, simplicity is the rule that needs to be followed. On the similar lines, a logo needs to be as simple and unique as possible. Try not to use busy, and tacky fonts, too much vibrant colour scheme.
“Integrity does not means violating one’s identity.”
Try and make it readable. If there is some text embedded in your logo, then, that ought to be clearer. People should be able to make out what you are trying to project.
Try and spend quality time on working out for the Logo. Make sure that you try your hands on two or three sample and then, see what is the best that suits. Try and collect feedback for the same.
Feedback has always been an effective and interactive tool to be able to modify and make accurate changes. It is by far the most effective way to be able to come up with a good and a valuable design. There is no denying to the fact that it would help you come up with a crystal clear idea of what your logo actually lacks.
Surf the Internet:
Take a valuable stroll through the Internet and make sure that you make a research before you start up any design. Just make sure that you have a fair idea of what your logo would be and try and take an inspiration from the others as well.
Though, I do not intend to contradict my point of being unique, but any design can be unique even if it is inspired from some idea.
“An identity would seem to be arrived at, by the way in which the person faces and uses his experience.”
Same is the case with the designing of a Company’s Logo. Only after you are through with the company’s or a firm’s identity and what exactly it is about, and follow certain tips that have been mentioned above, you would be able to come up with a Logo that is actually the self-expression, and a part of being alive.