Increase the Size of Click Targets And Get More Conversions
The main pattern used in nearly every site (grid and non grid) was the â€œtitle, thumbnail, short summary, more linkâ€ pattern. This pattern is generally used for indexing blog post summaries in sidebars, listing services, or creating small calls-to-action.
However, only those small bits of sporadic content were clickable. Sure itâ€™s not that hard for the user to hover over one of the three links, but the user experience could be improved.
Leevi Graham felt that a user should be able to click anywhere in the content and navigate through to the target page â€” basically making the whole content block one big link. He came up with a jQuery Plugin called BigTarget.js with the following concept.
- Attach the plugin to any link in the content block.
- Pass through the click zone selector as a plugin option.
- The plugin then attaches
onclickand hover events to the click zone.
- User clicks anywhere on the click zone.
- The original link
- If the link has a
relattribute and itâ€™s set to â€˜externalâ€™, open the link target in a new window; otherwise open the link in the current browser window.
License: License Free