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Cloudinary – Real-Time Video Transcoding and Management in the Cloud

Posted · Category: Video

Web and mobile developers face many challenges when trying to manage videos on their sites and in their apps. The Cloudinary Video Management solution simplifies the process by enabling developers to quickly and easily optimize and transcode videos in real-time in the cloud.

The solution, which integrates with existing workflow, gives developers the ability to upload videos, then transcode and modify them to enhance users’ experiences. Videos also can be optimized further, with fine-grained control over codecs, bit rate and then delivered via a global content delivery network.

With Cloudinary’s comprehensive API and easy-to-use manipulation URLs, videos can be automatically converted to all relevant formats (MP4, OGV, FLV, WebM) suitable for web viewing, optimized for web browsers and mobile devices, normalized and manipulated in real time to fit developers’ unique graphic design. The solution supports responsive design, enabling users to dynamically resize and crop videos on-the-fly to match graphic design and screen dimension of the viewing device.


Other features of the Cloudinary Video Management solution include the ability to adjust quality, bit rate and codecs on the fly; create video thumbnails from any frame; and enhance viewing experience by changing video playback speed, fading in or out, controlling the contrast and brightness, adjusting the volume and concatenate and adding video or image overlays and text captions.

The company’s adaptive bit rate streaming adjusts the quality of the video stream between multiple bitrates and/or resolutions to suit the client’s bandwidth capacity (as opposed to the buffering or interruption in playback that can happen when client’s network speed can’t support the quality of video). Content can be accessed from anywhere on the web using HTTP or HTTPS URLs, which can then be streamed to users via a worldwide fast CDN with thousands of worldwide edges.

By using Cloudinary Video Management, developers have the tools to deliver high-quality video and audio streams that play back seamlessly for audiences anywhere, on any device.

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