There are many different kinds of stunning logos. Some are aesthetic, some conceptual, and some cultural. It is also becoming disturbingly clear that logo design has become a public sport. As the public controls their own media more and more-Tivo-ing this, blogging that, YouTube-ing and Googling everything else-people are no longer satisfied to simply consume what is placed before them: They have opinions they want to share. So when a large corporation reveals its new identity, there are hundreds of internet sites flinging their opinions back at it. Even when the village board of Remote votes on a new logo for its two police cars, citizens take to the streets waving pitchforks and copies of their own designs. Committeecide seems to be rampant.
The full 2007 logo design trends report follows. Whether we are noting social, conceptual or aesthetic trends, remember that none of them exist in a vacuum or in a single moment in time. They are results of many trends before them and are developing taproots as we speak.
You can also look at more current Logo Design Trends here.
Source: Logo Design Trends Report 2007